Social media is an integral part of modern marketing strategies. Social media management has become a full time job. Newer platforms like TikTok and Clubhouse are taking over the market. Threads is now a thing, and the US men’s basketball team has qualified for the finals in the Paris Olympics 2024.

Social media is a powerful tool. When used right, you can find new clients, drive more traffic to your business site, and connect with prospective clients through social media. However, with the level of competition on social media, it has become tough to manage multiple profiles across platforms. 

If you’re not employing a social media management tool, you’ll end up wasting a lot of your time trying to manage multiple inboxes. But which tools are the best, and how can you choose one? That’s what this post is all about. By the end of this, you’ll be able to make an informed decision. A decision that’ll change your social media game.

Top Social Media Management Tools

The market is full of hundreds, if not thousands, of social media management tools. Each has its own pros and cons. So, how do we know which ones are at the top or simply the best? You can do what we did, and rely on the good old G2. 

G2 is the world’s largest software marketplace, trusted by all Fortune 500 companies. It helps make smarter software decisions based on authentic peer reviews, market presence, and user satisfaction. 

We analyzed G2 for social media management tools and found these 5 to be the best based on user reviews, market size, and user satisfaction.

1- Hubspot Marketing Hub

Hubspot marketing hub tops our list, with a 4.4 star rating from 11,044 reviews. Hubspot marketing hub also has the highest market presence and user satisfaction. It is a powerful platform that provides all the marketing tools and data you need at a single place. 

This helps provide a personalized experience that attracts and converts the right audience. The main users of the marketing hub are marketing managers and marketing coordinators. It is mostly being used in computer software and marketing & advertising industries. 

2- Sprout Social

Sprout Social stands firm at 2nd position in our list. It has 4.4 star rating from 3,384 reviews and also has the second highest market presence and user satisfaction. It is an intuitive platform designed to deliver smarter and faster business impact from social media. 

It helps you connect with your audience better, harnessing social insights that drive results. Sprout social also helps streamline workflows and promotes higher collaboration in real-time. 

Main users for sprout social are social media managers and marketing managers. Marketing & Advertising and non-profit organization management are the top industries it is being used in. 

3- Hootsuite

With 4.2 star rating from 4,334 reviews and the third highest market presence and user satisfaction, Hootsuite is at the 3rd position in our list. It helps streamline your social media management by allowing you to schedule posts, manage organic and paid content, and keep track of customer conversions.

Hootsuite helps you gain actionable insights in real-time to make critical business decisions. It provides an intuitive dashboard to manage all your social media needs. 

Hootsuite’s main users are marketing managers and coordinators. It is most widely being used in marketing & advertising and non-profit organization management industries. 

4- Zoho Social

It is an all in one social media management platform for businesses and agencies. It has a 4.6 star rating from 2,612 reviews on G2. It also has the fourth highest market presence and user satisfaction among all social media management tools. Zoho Social stands firm at the 4th position in our list.

Zoho Social empowers businesses with all the social media tools they need at a single place. It can help schedule social media posts, monitor mentions, create custom dashboards, and do much more. Agencies can bring all their clients to zoho social for effective social media management. Zoho social also allows you to track revenue generated from your social media marketing efforts. 

Zoho social is mostly used by business owners and CEOs. It is mostly used in the marketing & advertising and IT services industries. 

5- Thryv

This do-it all management software is the final entrant in our list at 5th place. Thryv is a rapidly growing platform with 4.6 star rating from 399 reviews. It also has the fifth highest presence in the market. Thryv is designed to handle;

• Social Media Management
• Customer Communications
• Estimates and Invoicing
• Appointment Scheduling
• Reputation Management and much more.

Thryv helps you automate tasks and is focused more on the customer rather than the unique insights of the customer. This software makes it easy for businesses to;

• Reach more customers.
• Stay organized.
• Get paid faster
• Generate reviews

Thryv is most commonly used by business owners and presidents within the construction and consumer services industries.

How To Choose The Best Tool?

You should consider the following factors when choosing the best social media management tool for your business.

• Can it integrate with other platforms?
• Does it simplify the scheduling process?
• Does the tool support collaboration within a team?
• Does it offer social listening capabilities?
• Can the tool provide in-depth reports and analytics?
• Is the tool user friendly?
• Consider the tool’s pricing and scalability.
• Does it support the customer support process?

By factoring in the above mentioned factors, you can easily choose the best social media management tool for your business needs.