What is social media marketing?
Social media marketing, as the term suggests, is an electronic or rather digital marketing strategy that leverages social media. Individuals or businesses create content that their audience can relate to. The purpose behind creating content is to enhance engagement on their social media profiles. But what good is engagement on social media? Let me list […]
Is Social Media Marketing Important for Brand’s Success?
Social media marketing has been an important part of digital advertising since its inception. Facebook, Instagram, and YouTube have a combined user count of 7.52 billion users. In comparison, the total world population is 8.2 billion as of 2024. This mind boggling stat provides an insight into the growing importance of leveraging social media marketing […]
