Digital marketing has been the cornerstone of business success for many years now. Businesses utilize multiple marketing strategies to achieve their objectives. These strategies include;

• Social Media Marketing
• Content Marketing
• Search Engine Optimization
• Influencer Marketing
• Digital Advertising or Paid Ads
• Search Engine Marketing
• Affiliate Marketing
• Video Marketing
• PR Marketing

Apart from these there are some other olden forms of digital marketing strategies. These include banner ads, text ads, and pay-per-click advertising. However, there is another one that has passed the test of time and efficiently transitioned into the modern age. This digital marketing strategy has somehow even managed to stay relevant and as effective as it was four decades ago.

If you haven’t guessed yet, I’m talking about email marketing! Let’s discuss it in more detail.

Email Marketing: What Is It?

Email marketing is one of the most well known types of digital marketing and not just any type, it is one of the earliest. It is used to reach prospective and current customers. The primary objectives of email marketing are;

• Increasing Brand Awareness
• Building Brand Loyalty
• Reaching and Capturing New Audiences
• Informing & Educating
• Driving Traffic 
• Nurturing Leads
• Promoting Products or Services
• Increasing Retention Rates
• Re-engaging Dormant Audiences
• Gathering Valuable Insights

By focusing on these goals, businesses can create email marketing campaigns that;

• Effectively drive engagement 
• Foster customer relationships and 
• Lead to business growth.

Email marketing is characterized by its ability to effectively reach larger audiences at lower costs. This makes it an essential part of many marketing campaigns for businesses.

Businesses use different types of email when harnessing the power of email marketing. 

Types of Emails in Email Marketing

There are 5 common types of emails that are used in email marketing. These are given below;

• Promotional Emails
• Newsletters
• Transactional Emails
• Welcome Emails
• Feedback Emails

All of these email types serve a specific purpose in an email marketing campaign. However, it is crucial to use them strategically. Randomly sending emails is like shooting an arrow in the dark and hoping it’ll reach its target. 

Key Features of Email Marketing

Like every other marketing strategy, email marketing also has its own key features. Knowing these features is crucial, as it helps you understand what your end goal for the campaign is. Key features of email marketing include;

• Higher Reach
• Segmentation
• Insight Gathering
• Personalization
• Automation
• Platform Integration
• Lower Costs

You must understand these key features in order to come up with an email marketing strategy that drives results.

Email marketing also offers multiple benefits to businesses of all sizes, regardless of their industry. Let’s take a closer look at the benefits of email marketing.

Benefits of Email Marketing

Email marketing, when used right, is like a piñata, when you hit the spot, it showers you with all the treats you love. The treats in this case are the benefits email marketing offers for businesses.

1- High Return On Investment

30% of marketers worldwide cite email marketing as having the highest return on investment among all digital marketing channels. High ROI has been widely regarded as the USP for email marketing. 

Simply put, email marketing doesn’t cost much but it can bring a lot of money. This makes email marketing an effective option for businesses, small or large, to drive more revenue. With email marketing, you already get a list of interested consumers. All you have to do is share an email with a focused CTA. 

2- Personalization

Email marketing also helps segment your audiences based on their interests. This helps you create personalized content your audience can relate to. Personalization in email marketing is crucial as consumers expect brands to create personalized content and offers for them.

Personalization also allows you to send the right email to the right person. You can do that by creating multiple variations of an email. All you have to do is include different images and subject lines based on the segment of your audience you are targeting.

3- Improved Communication

It is a fact that effective communication is key to fostering customer relationships. This helps your customers feel valued and connected to your brand. This helps humanize your brand in your audience’s eyes.

Email marketing promotes a direct line of communication between your audience and your brand. This increases brand loyalty and leads to higher retention rates. 

4- More Website Traffic

You are probably already creating content for your audience. But if you are not promoting it, you are doing yourself a disservice. You can utilize email marketing to effectively promote your content as well. This also helps you keep your audience engaged by sharing quality content from time to time. 

5- Gathering Customer Insights

Email marketing can also help you understand your audience better. One way you can do that is through email surveys. Conducting surveys via email is a great way to gather customer insights. You can even design these surveys to gather specific insights. Insights such as, customer satisfaction, product preferences, and any areas of improvement.

By gathering these insights, you position yourself to always meet your customer needs. 

Conclusion

In conclusion, email marketing offers multiple benefits to businesses. From increasing website traffic to fostering customer relationships and higher ROI, email marketing remains an essential tool for businesses looking to drive sustainable growth.