Is Email Marketing Good or Bad?
Is email marketing good or bad? Is email marketing still worth it? Is email marketing dead? All of these notions surrounding email marketing have come about in the limelight of newer digital marketing strategies. Newer strategies like influencer marketing have caused many to retrospect about old marketing strategies. Email marketing being one of the older […]
What Are The Benefits Of Email Marketing?
Digital marketing has been the cornerstone of business success for many years now. Businesses utilize multiple marketing strategies to achieve their objectives. These strategies include; Social Media Marketing Content Marketing Search Engine Optimization Influencer Marketing Digital Advertising or Paid Ads Search Engine Marketing Affiliate Marketing Video Marketing PR Marketing Apart from these there are some […]
Why Do Businesses Need Email Marketing
Email marketing is one of the oldest forms of digital marketing. It has been going strong for over four decades. Many people feel vary about this olden marketing strategy, however, in this case, old is gold. Many businesses have fallen victim to the notion that “email marketing is dead.” But this could not be any […]
5 Best social media management tools
Social media is an integral part of modern marketing strategies. Social media management has become a full time job. Newer platforms like TikTok and Clubhouse are taking over the market. Threads is now a thing, and the US men’s basketball team has qualified for the finals in the Paris Olympics 2024. Social media is a […]
What is social media marketing?
Social media marketing, as the term suggests, is an electronic or rather digital marketing strategy that leverages social media. Individuals or businesses create content that their audience can relate to. The purpose behind creating content is to enhance engagement on their social media profiles. But what good is engagement on social media? Let me list […]
Is Social Media Marketing Important for Brand’s Success?
Social media marketing has been an important part of digital advertising since its inception. Facebook, Instagram, and YouTube have a combined user count of 7.52 billion users. In comparison, the total world population is 8.2 billion as of 2024. This mind boggling stat provides an insight into the growing importance of leveraging social media marketing […]
How To Do a complete SEO Audit for your site?
If you are having trouble ranking your website well in search engines, it could be that your website is not SEO optimized. An SEO optimized website is one that is designed and structured to rank well on search engine results pages. Here are a few elements of an SEO optimized website; Quality Content: It […]
What’s SEO and why is it important for your business?
Did you know that Google (search engine) processes 8.5 billion searches per day? Besides being the most used search engine, Americans say that Google is their most trusted digital source. This presents businesses with a distinctive opportunity to build their credibility. You may wonder, but what does this have to do with business credibility? As […]
Influencer Marketing Beyond the #OOTD and #SquadGoals
Are we the only ones who feel that these days, scrolling through social media seems like attending a never-ending celebrity party? When you scroll your phone – every post features an influencer lounging poolside (because #blessed) or rocking the latest designer threads (courtesy of #gifted). It makes you wonder, “Should I partner with influencers to […]
Here are 5 reasons why your brand needs PR marketing
Introduction In today’s fast-paced, digital world, PR marketing is more important than ever for ensuring your brand stands out in the crowded marketplace. Whether you’re a startup or an established name, leveraging public relations can make or break your brand’s success. But what exactly makes PR marketing indispensable? Let’s break it down. Enhancing Brand […]
