Is Email Marketing Good or Bad?

pros and cons of email marketing, with icons representing advantages like engagement and drawbacks like spam concerns

Is email marketing good or bad? Is email marketing still worth it? Is email marketing dead? All of these notions surrounding email marketing have come about in the limelight of newer digital marketing strategies.  Newer strategies like influencer marketing have caused many to retrospect about old marketing strategies. Email marketing being one of the older […]

Why Do Businesses Need Email Marketing

Illustration of a business using email marketing to connect with customers

Email marketing is one of the oldest forms of digital marketing. It has been going strong for over four decades. Many people feel vary about this olden marketing strategy, however, in this case, old is gold. Many businesses have fallen victim to the notion that “email marketing is dead.” But this could not be any […]