Is Email Marketing Good or Bad?

pros and cons of email marketing, with icons representing advantages like engagement and drawbacks like spam concerns

Is email marketing good or bad? Is email marketing still worth it? Is email marketing dead? All of these notions surrounding email marketing have come about in the limelight of newer digital marketing strategies.  Newer strategies like influencer marketing have caused many to retrospect about old marketing strategies. Email marketing being one of the older […]

What Are The Benefits Of Email Marketing?

Visual representation of the benefits of email marketing

Digital marketing has been the cornerstone of business success for many years now. Businesses utilize multiple marketing strategies to achieve their objectives. These strategies include; Social Media Marketing Content Marketing Search Engine Optimization Influencer Marketing Digital Advertising or Paid Ads Search Engine Marketing Affiliate Marketing Video Marketing PR Marketing Apart from these there are some […]

Why Do Businesses Need Email Marketing

Illustration of a business using email marketing to connect with customers

Email marketing is one of the oldest forms of digital marketing. It has been going strong for over four decades. Many people feel vary about this olden marketing strategy, however, in this case, old is gold. Many businesses have fallen victim to the notion that “email marketing is dead.” But this could not be any […]